Horticultural Society of Maryland

Growing gardeners since 1969

Client

Horticultural Society of Maryland

Services

Website Design, Website Development, Branding, E-Commerce

The Horticultural Society of Maryland has been bringing green thumbs together since 1969.  They provide educational resources to plant loving people of all types through their lecture series, workshops, seminars, and special events.

We’ve been working with the Hort Society for a long time.  Intitially we jumped in to help them bring the development of a stalled site to fruition.  Since then we help the HSM to keep their content secure and updated via a monthly plan, and most recently we provided them with an overhaul of the site with a fresh design and some new features.

Concept

We redesigned the HSM site to match the natural colors of the beautiful newsletter that they send out to their members three times a year.  Logo branding was updated accordingly with outline, color adjustments and a new typeface.  The site was changed from a fixed width design to one that is bright, clean, fullscreen responsive and mobile ready.

Woo Commerce powers the online store where members and the public can register for paid events.

Fully functioning E-Commerce capability for allowing members to register and pay for special events, ad well as joining or renewing as members.

We assisted the Hort Society’s in-house graphic designer by modifying the original logo.  Colors of the Maryland floret were muted and the green color of the floret and typeface was changed to match the lead color of the new site design.  Additionally the outline of the leaves were slimmed down for a sharper clean look.  The overall logo was condensed by bringing the text into two lines.

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Let’s say more together!